In December of 1995, we had a bright idea. We thought that people could live healthier lifestyles if they purchase a lower priced line of high quality natural and organic products.

Armed with little more than that one bright idea and an abundance of unbridled optimism, we introduced the first 25 Natural Value products May of 1996. Since then our line has grown to include nearly 1,000 different products.

Back in 1996, we thoguht that natural products should be affordable for everyone. In 2012, we still do. That's why, for the last 15 years, we have never deviated from our plan of offering top quality products at good prices. We prefer a business model where everyone -- grower, manufacturer, distributor, retailer, consumer -- equally benefits.

We are passionate about what we do. We don't think that people should ever have to pay a premium to buy the healthier, more earth-friendly choice. that's why we developed the Natural Value line. We thoguht that we could find and deliver premium quality natural and organic products to the marketplace in a more efficient and cost-effective manner. We have succeeded. And it feels good.

To our existing customers we extend our heartfelt gratitude and our sincere thanks for your continued support over the past 16 years.

To our future customers we say...

Live Well. Spend Less. Discover Natural Value