Updated June 2017

Jody and I started Natural Value in 1995 with 25 products, and a mission to make natural and organic foods, and environmentally friendly non-foods, affordable.

We grew in size over the years. We added products, lost some. Have close to 200 now.  We have 28 vendors as suppliers and we are looking to add 20 more who will supply us with another 150 products/

We do business a little differently than most companies.  We find one producer in each product category and stick with that one producer.  No searching for the lowest price – we want quality products at a good price.  We really and truly believe in partnerships.

For the first 14 years, we did everything ourselves.  My older daughter helped out for a while but her interests were in other areas.

After Jody had a life altering illness in December 2008, we realized we couldn’t handle everything ourselves anymore.  I had sworn I would never have employees again…but….meet my amazing staff…


Administrative Department


Christine went on maternity leave in January and has now resigned to be a full-time mom.  She was with us for about 4 years.  When she first started she worked out of the home office of Natural Value and was employee #4.  She saw the company go through amazing growth while handling paperwork, mailings, packing boxes, trade shows, organizing and planning travel and always saying “what can I do to help.”  (She also helped by eating the chocolate and candy gifts that I brought back from business trips). Eventually, she wasn’t the only person in the admin department and supervised a staff of 3.  Interestingly, 2 of the people she supervised were people she recommended to work for us.
She will always be a part of the NV family and we hope that some day she will return to working for us.


Meet Candice.  Candice is one of the 2 people recommended by Christine.  She got a chance to use her art degree by meticulously cutting out and pasting prototype labels on new products.  Candice (who has an infectious giggle) also keeps track of vendor certificates and works, alongside Craig, on getting us ready for trade shows.  When she has a free minute to spare (which is rare), she makes sure the staff has their necessities like coffee, water and other goodies needed for the office.  She will tell you her job is more satisfying than her previous one -handling requests for repairs to broken phone lines.


Meet Craig.  Craig joined us about a year ago; he is the other person recommended by Christine.  Craig started out like all of us; packing sample boxes, assembling brochures, handling consumer questions, planning travel, helping us get ready for trade shows.  He has also been doing salsa support – sending out price lists and working with the salsa team to set up new customers. He will tell you that every day there is something new to learn and do.



Meet Christina. She is our Orders Desk Clerk, and now the Buyer for Natural Value Inc.  Christina is a recent graduate of Sacramento State and a new Mom of a beautiful baby boy.  She has only been here a short time but you wouldn’t know it.  Her quick learning and spunky personality have made us here at Natural Value feel lucky to have her.


 Bookkeeping and Human Resources



HR and Finance Manager

Meet Sande.  We finally hired a permanent bookkeeper after our previous 1-day-a-week-for-6-years bookkeeper retired.  That was almost 3 years ago.  She has done an incredible job of putting our books in order.  She is now the Finance and HR Manager.


Sales Department


Sales Manager

Meet Steph. It’s always a good sign when one of your existing employees recommends someone to work for you.  It’s even more impressive (scary?) when that person has a solid, secure, full-time job and they leave that job to join your company.  That’s what Steph did.  So far, she has done the order desk and handled it well along with all other administration things.  She is also learning to do things “Gary style” from sample boxes and UPS to travel to anything we ask her to do.  Stephanie is now Sales Manager and she always puts her everything in anything she does.  Also, there’s no one that I have met that is loud enough to talk over her!


Meet Anna.  Anna started working for us 5 years ago (her 5th anniversary is on June 30).  She started out in the administrative department packing boxes with samples, doing mailings and UPS shipments, but eventually, we moved her into sales.  With her background in teaching group fitness classes, I figured that anyone who could get people out of bed at 7 AM on a Saturday HAD to be a great salesperson – and she is!!  She is our longest serving employee and has seen our company grow from when there were 3 people in the office to almost 10.



Meet Brittney.  So far, she has grabbed the reins of the order desk and handled it well along with all other administration things.  She is also learning to do things “Gary style” from sample boxes and UPS to Customer inquiries to anything we ask her to do.  Most recently has moved to the sales department and has proven to be a go-getter and a quick learner.  We’re happy she’s a part of the Natural Value team.  She is currently on Maternity Leave and will be back soon.


Graphics Department


Meet Rachel.  I met Rachel several years ago at a trade show and was immediately impressed with her abilities. She had her own graphic design business and we asked her to take us on as a client.  In my experience, graphics people can generally be described as creative, or production oriented.  Rachel has both talents.  She can take a dry ugly Excel spreadsheet and turn it into an attractive sell sheet.  We can tell her “we need a prototype label for x” and she can do that too.  She also handles updates to the web page.


When we hire new people, we invite all of our existing staff to participate in the interview.  I want new people to get along with the existing people.  It may sound corny, but we are a family business, and the wonderful people that work with us are part of that family.  Interestingly, Anna, Christine, Candice, and Brittney were all hired via referral from friends.  It’s always good when people recommend their friends to work at a company they work for.

We also FINALLY have a wonderful Web Designer – Ted Angel Design – who was also referred to us by Christine.  He has been able to take my hieroglyphics and chicken-scratchings and convert them into copy for our web page.  Ted – where did you learn how to do that??

These are the people who make things happen for Natural Value Inc.