About Gary

This author has not yet filled in any details.
So far Gary has created 28 blog entries.

If You Love Me, Don’t Feed Me Junk

By | October 2nd, 2014|Gary's Blog|

That’s the title of a book written by Sandy Gooch – one of the pioneers of the natural food business. I thought of her book last week. Two people that read my blog wrote similar comments.  One talked about the amount of “crap” (her word, not mine) that passes off for food.  The other wrote [...]

Gary’s 6 ways to increase profits

By | September 4th, 2014|Featured Box 2|

I didn’t go to college to study business; instead I like to say that I have a degree from the University of the Street.  And somebody added, School of Hard Knocks. But after spending lots of money on business books, self-help guides and not a whole lot on consultants, I have decided there are 6 [...]

New Mustard Container

By | September 3rd, 2014|Featured Box 1|

When we started producing Organic products back in 1995, one of the first products we came out with was Organic Yellow Mustard. We produced mustard in both glass jars and plastic squeeze bottles. We are continuing to do both glass and squeeze. Recently, the mustard manufacturer sent us samples of some new bottles they would [...]

Show Deals, Sales, EDLP

By | September 2nd, 2014|Gary's Blog|

When we first started in business, we had a simple pricing model. We took our cost, added a small profit margin for ourselves and our overhead, and sold our products at low prices. In the trade, this is referred to as “EDLP” – Every Day Low Prices. But when we exhibited at trade shows, people [...]

Amazon now has our coconut water!

By | August 28th, 2014|Featured Box 2, Gary's Blog|

Natural Value Coconut Water with Pulp 17.58oz Natural Value Coconut Water Without Pulp 17.58oz Please note that our NV coconut water cans are 17.58 oz. We notice that some other coconut milk cans have shrunk to 16.2 oz.  It didn’t take long for that “downsizing” to happen….

More disclosure on Coconut Milk and Cream contents

By | August 27th, 2014|Gary's Blog|

We are adding more information to our coconut milk labels. We also list the coconut fat content for all of our cans: Coconut Milk is 17-19% fat, or 53% coconut Light Coconut Milk is 5-7% fat or 25% coconut Coconut Cream is 20-22% fat or 60% coconut The balance in each can is water – [...]

Why did we downsize our tuna cans?

By | August 15th, 2014|FAQs|

Earlier this year, we downsized our tuna cans from 6oz to 5 oz. We held out against this change as long as we could. I remember my tuna supplier telling me a few years ago that the industry was moving from 6oz to 5oz cans and he asked me if I wanted to switch.  I [...]

Organic Pasta

By | August 14th, 2014|FAQs, Gary's Blog|

One of our basic philosophies is to find one product producer in each product category we are in, and stick with that supplier. We’ve had difficulty doing that in Organic Pasta, as several domestic suppliers that we had have gone out of business over the years. Our first pasta supplier, back in the Mid 90’s, [...]

2014 Tradeshows

By | August 14th, 2014|Featured Box 3, Gary's Blog, Trade Shows|

We have (finally) updated our tradeshow listing for the balance of 2014 and have begun working on 2015. We are exhibiting at both Natural Products Expos, the National Restaurant Show, the 3 UNFI Tabletop Shows, 3 KeHe shows, Associated Buyers, NCGA, and INFRA shows.  We are attending, but not exhibiting at the 2 Fancy Food [...]

Sea Salt Discontinued

By | August 13th, 2014|FAQs, Featured Box 2, Gary's Blog|

One of the first Natural Value products we started producing back in the mid-90s was salt. We had plain and iodized. Our sea salt was a table salt; basically, a refined version of evaporated sea water that came from the San Francisco Bay.  It took about 18 months to dry, and if you flew into [...]