Gary’s Blog

/Gary's Blog

Lessons I’ve Learned: Selling To Trader Joes

By | December 21st, 2014|Gary's Blog, Lessons I've Learned|

In the Mid 1980s, my distribution business did some Warehousing for Trader Joe's. They had 25 stores in L.A. They sold their own brand of products and they also bought "closeouts"... I remember when we started working with them. They ran radio commercials saying "General Foods changed the packaging on their International Coffees and we bought all [...]

If You Love Me, Don’t Feed Me Junk

By | October 2nd, 2014|Gary's Blog|

That’s the title of a book written by Sandy Gooch – one of the pioneers of the natural food business. I thought of her book last week. Two people that read my blog wrote similar comments.  One talked about the amount of “crap” (her word, not mine) that passes off for food.  The other wrote [...]

Show Deals, Sales, EDLP

By | September 2nd, 2014|Gary's Blog|

When we first started in business, we had a simple pricing model. We took our cost, added a small profit margin for ourselves and our overhead, and sold our products at low prices. In the trade, this is referred to as “EDLP” – Every Day Low Prices. But when we exhibited at trade shows, people [...]

Amazon now has our coconut water!

By | August 28th, 2014|Featured Box 2, Gary's Blog|

Natural Value Coconut Water with Pulp 17.58oz Natural Value Coconut Water Without Pulp 17.58oz Please note that our NV coconut water cans are 17.58 oz. We notice that some other coconut milk cans have shrunk to 16.2 oz.  It didn’t take long for that “downsizing” to happen….

More disclosure on Coconut Milk and Cream contents; All are now Fair Trade certified

By | August 27th, 2014|Gary's Blog|

We are adding more information to our coconut milk labels. We also list the coconut fat content for all of our cans: Coconut Milk is 17-19% fat, or 53% coconut Light Coconut Milk is 5-7% fat or 25% coconut Coconut Cream is 20-22% fat or 60% coconut The balance in each can is water – [...]

Organic Pasta

By | August 14th, 2014|FAQs, Gary's Blog|

One of our basic philosophies is to find one product producer in each product category we are in, and stick with that supplier. We’ve had difficulty doing that in Organic Pasta, as several domestic suppliers that we have gone out of business over the years. Our first pasta supplier, back in the Mid 90’s, used [...]

2014 Tradeshows

By | August 14th, 2014|Featured Box 3, Gary's Blog, Trade Shows|

We have (finally) updated our tradeshow listing for the balance of 2014 and have begun working on 2015. We are exhibiting at both Natural Products Expos, the National Restaurant Show, the 3 UNFI Tabletop Shows, 3 KeHe shows, Associated Buyers, NCGA, and INFRA shows.  We are attending, but not exhibiting at the 2 Fancy Food [...]

Sea Salt Discontinued

By | August 13th, 2014|FAQs, Featured Box 2, Gary's Blog|

One of the first Natural Value products we started producing back in the mid-90s was salt. We had plain and iodized. Our sea salt was a table salt, basically a refined version of evaporated sea water, came from the San Francisco Bay. It took about 18 months to dry, and if you flew into San [...]

Got Coconut Milk?

By | April 24th, 2013|Featured Box 3, Gary's Blog|

Many have told us they are having trouble finding Natural Value Coconut Milk in stores or on Amazon recently. The bad news: our organic and natural Coconut Milk supplier is experiencing a shortage on non-BPA tin plate, which they use for canning our product. The good news: we have ordered extra shipments, which are on [...]

News from Natural Products Expo West

By | March 14th, 2013|Gary's Blog, Trade Shows|

We had a great time in Anaheim at Natural Products Expo West! Natural Value has been exhibiting at this show for 17 years! This year we had two booths; next year we’re booking three! Here are some highlights of the show: Over the three-day show, a slew of new product opportunities presented themselves. Many potential [...]