As some of you have noticed, the new label of the Organic Coconut Milk now reads “Coconut Extract (35%)” instead of the original 53%, this is a MISPRINT. Somehow the numbers became inverted on the new label. We are trying to let our customers know that we did not change the formula, and we would never cheapen our product. We stand behind having great products at fair prices. We apologize for any confusion or inconvenience and hope to have the mistake fixed as soon as possible. Thank you for your understanding and being loyal customers of Natural Value.